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The Vitrea letter · Weekly

One founder story.One look ahead.Every Tuesday.

A short weekly letter for people who run, or want to run, a business worth talking about.

  1. The week's best Vitrea feature, condensed to a five-minute read
  2. One shift in marketing or AI, and what it means for a small business
  3. A first look at businesses we're about to feature
Issue 01
This week's story
The bar room at Seezen Coffee House & Kitchen, Kanpur
Seezen Coffee House, Kanpur: the café built for stayingSculpted arches, a rope-woven ceiling and doors open 10am to midnight.
The look aheadHow customers now find a business through AI answersWhat to fix on your Google profile and website so AI search recommends you.